eComBrew Conversion Rate Optimization for eCommerce Masterclass

Conversion Rate Optimization for eCommerce

This value packed program is loaded with strategic action items, that you can implement immediately to improve conversion rates for eCommerce stores.

Based on our team's own experience of managing over $50 million each year in revenue for 7-8 figure eCommerce brands, this program is perfect for both eCommerce marketers as well as eCommerce store owners

If you are a marketing consultant looking to expand their CRO skills to the eCommerce industry, you will benefit greatly from this program, as well.

What You'll Learn

• How to Increase your Shopify conversion rate
• Understand your customer behavior and make necessary adjustments to optimize their actions for better results
• Learn more about, and implement tools to improve your sites conversion
• How to avoid the 6 biggest conversion killers that we see most stores avoid
• Discover the 12 different areas of conversions that, if optimized, can double your revenue

In this course, we will cover both the process as well as the key changes you should implement on the homepage, product pages, category pages, and the checkout experience to increase your conversion rates..

Part 1 What CRO Means For Your Business

We start with establishing an understanding of what is Conversion Rate, how to measure your tests, and why it's such an important metric for businesses.

Part 2 Establish Conversion Benchmarks For Your Store

Then, we're going to establish a baseline for various elements that you can optimize in a typical e-commerce funnel following all the steps in the buyer's journey from viewing an ad for your store the first time, to completing their order on your store.

Part 3 Step by Step Process of Conversion Rate Optimization

In the next section, we will go through each of the actual CRO steps to apply this proven framework and process to your own store.

Part 4 CRO Industry Standards & Best Practices

Additionally, we will look at e-commerce industry benchmarks, and understand what a good conversion rate looks like for various industries, and how to not only set your own CRO goals but also to improve your results over time with these 7 best practices.

Part 5 How to Run Your Own A/B Test Experiments

In this concluding module, we're going to look at action items you should implement in your business so that you can test unique parts of your website and run multiple CRO experiments. By the end of this section, you will also be able to track your own conversion rates.

By the end of the course, you'll know exactly how to run A/B and Multivariate tests on your eCommerce store and also what would help improve your conversion rates in each step of your customer buying process.

Who this course is for:

• Digital marketers
• Ecommerce store owners
• Ecommerce entrepreneurs
• Entrepreneurs
• Growth Marketers